Our marketing strategies are based on the following principles:
Solution-based applications – ITP focuses its efforts in pursuing solutions for its customers instead of presenting products for broad applications.
Build off existing sales – ITP has vast knowledge about existing North American fleets. If a product was used on a previous program we target this customer’s new program. If our supplier’s product was used successfully in the past, it is more likely to be used on future programs.
European-based designs – Most OEM’s have engineering centers in Europe. Since we specialize in European technologies, ITP may have a familiar product to offer.
Partnerships – ITP suppliers have synergistic products. ITP can offer a complete design and build system with rail proven products and fulfill customer requirements of domestic and minority business content.